Welcome to episode one of The Barefaced Podcast! The podcast revealing the beauty industry's untold stories. It only made sense for episode one to be the most untold story of them all, The Black Beauty Problem.

While this episode was filmed a few weeks ago, it’s unsurprising that yet another racial inclusivity 'scandal' has emerged this week with the launch of YSL’s 'Make Me Blush' liquid blushes. This recurring cycle, where black women are racially discriminated against by a new product launch before the issue is addressed in pop culture, needs to change.

This episode delves into the beauty industry's consistent neglect of black consumers' needs. We first outline the problem by quantifying the limited product options, underrepresentation, and disproportionate economic opportunities, before figuring out how we got here and what is needed next.

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Or, check us out everywhere else ⁠https://beacons.ai/barefaced⁠ ___________________________

RESOURCES:

- Mckinsey and Co, Black representation in the beauty industry; ⁠https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/black-representation-in-the-beauty-industry⁠

- The Pudding, The Naked Truth; ⁠https://pudding.cool/2021/03/foundation-names/⁠

- Abo Akademi University, "Because you're worth it" : A Study of the Labels of Women's Foundations; ⁠https://www.doria.fi/handle/10024/180034⁠

- Netflix, Black Beauty Effect; ⁠https://www.netflix.com/search?q=black%20beauty&jbv=81705398⁠

- JP Morgan, Black women are the fastest growing group of entrepreneurs. But the job isn’t easy; ⁠https://www.jpmorgan.com/insights/business/business-planning/black-women-are-the-fastest-growing-group-of-entrepreneurs-but-the-job-isnt-easy#footnote-src-5⁠

- Harpers Bazaar, The evolution of Black beauty by Lollie King; ⁠https://www.harpersbazaar.com/uk/beauty/a38010209/black-beauty-evolution/⁠

- Havard Business Review, How Inclusive Brands Fuel Growth; ⁠https://hbr.org/2024/05/how-inclusive-brands-fuel-growth⁠

- Vogue Au, Miss Representation: How First Nations makeup artist Rosie Kalina blends culture and beauty by Divya Venkataraman; ⁠https://www.vogue.com.au/miss-vogue/news/meet-rosie-kalina-the-first-nations-makeup-artist-blending-culture-and-beauty/news-story/d5d1d5e01060a6ef31417be798539bc8⁠

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Brands that should be on your radar:

- Soft Rows; ⁠https://www.beautyindependent.com/sephora-accelerate-brand-soft-rows-wants-fill-gaps-prestige-textured-haircare-market/⁠

- Deeper; ⁠https://www.beautyindependent.com/forthcoming-body-coverage-brand-deeper-black-girls-self-tan/⁠

- Carra; ⁠https://www.instagram.com/heycarra/

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