Do you know what makes a song take flight? With the thousands of songs being released these days, this story tells the tale of months of PR coming together to bring a hit to the charts. .
After spending nearly a decade on the pop sidelines, once-unavoidable pop-rap group The Black Eyed Peas are back in the Hot 100's top 40 this week for the first time since 2011 -- and it's not with a song that anyone would've predicted any part of marking the group's comeback when they first went on chart hiatus. "RITMO (Bad Boys For Life)," which moves 44-36 on the chart this week, is the group's slow-burning crossover collab with reggaetón superstar J Balvin, which samples the massive chorus hook to Corona's '90s dancefloor-filler "The Rhythm of the Night." And as its subtitle suggests, the song is the lead single from the third installment in the Bad Boys film series -- an old-fashioned soundtrack hit which we don't see so often these days, but which the franchise is already very familiar with.