Black Friday Google Ads strategy exposed! Find your competitors' hidden weaknesses & dominate the Cyber Monday gauntlet in 2025.

The SERP is about to become a war zone. If you’re running Google Ads campaigns for Black Friday and Cyber Monday (BFCM), you know CPCs are about to skyrocket. Most advertisers are going to bleed their budgets dry in head-to-head bidding wars. But what if the biggest wins weren't found in outbidding your competition, but in outsmarting them?

In this essential episode of the Google Ads Strategy Hub Podcast, we expose three hidden weaknesses your competitors will show during the 2025 Black Friday Cyber Monday season, plus one "pro move" they'll completely ignore. Learn how to turn their fundamental mistakes into your unfair advantage.

We dive deep into the four biggest blunders most advertisers make—including the "all-in-one-day" mistake and the "budget burn" mistake—and provide tactical Google Ads tips to exploit them.

• Own the Timeline: Stop waiting for Black Friday! Discover how to use low-cost Demand Gen and YouTube campaigns in October/early November to build a high-intent, VIP email list using cheaper traffic.
• Own the Value, Not Just the Discount: Learn why screaming "50% off" is a waste of ad copy. Boost your Quality Score and lower your CPCs by de-risking the purchase with guarantees like guaranteed delivery, hassle-free returns, and lifetime warranties.
• Own the Cleanup (Post-Sale Period): Your competitors will pause their campaigns the moment Cyber Monday ends. Find out how to sweep up high-intent, low-competition traffic by extending your sale and using scarcity ad copy.
• The Pro Budget Move: Discover the critical, often-forgotten campaign hygiene step of aggressive negative keyword and audience exclusions that saves an absolute fortune when traffic volumes spike. This is the Google Ads secret 90% of amateurs miss.

Chapters

0:00

Introduction: The Black Friday Google Ads War Zone

0:39

The 4 Fundamental BFCM Advertiser Mistakes

1:13

WEAKNESS 1: Own the Timeline (The Pre-Sale Event)

1:48

Building Your VIP Email List with Demand Gen/YouTube

2:44

WEAKNESS 2: Own the Value (Beyond the Discount)

3:22

Boosting Quality Score by De-Risking the Purchase

3:52

WEAKNESS 3: Own the Cleanup (Post-Cyber Monday)

4:25

PRO MOVE: Own Your Budget with Aggressive Exclusions

5:14

The Black Friday Counterattack Plan (Recap)

Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen

For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com