Our country is hurting right now. But as a brand, how can you acknowledge the overwhelming reality that is systematic racism?

We are the first to admit that it’s not easy. In today’s episode, we talk openly about Hoot’s own struggles with supporting the Black Lives Matter Movement appropriately. It’s such a sensitive subject that we even tried re-recording the podcast, but take two was a total flop. We took it as a sign that we were meant to share our original, imperfect thoughts with you. We are not happy with every word choice (for example, we’d prefer to say “advocate” instead of “be a voice”) but the point of our message is that we will never be perfect allies, and that’s ok. We hope you can appreciate our vulnerability here.