Whenever we build a new product, we want to know what our competitors are cooking. But how do you separate actual market signals from the noise?

In this episode of Months and Millions, host Alex Babko sits down with Alex Nenadavets, a Certified Competitive Intelligence Professional who leads Market & Competitive Intelligence at SciPlay (and previously spent nearly a decade at Wargaming). We demystify the "black magic" behind competitive intelligence, proving it’s less about corporate espionage and more about building data-driven instincts for C-level executives.

Alex Nenadavets shares practical frameworks for evaluating new markets and explains why treating disruption as an opportunity early on is the only way to survive.

Key Topics Covered:

• Busting CI Myths: What competitive intelligence actually is (and isn't) and why it must be a company-wide process.
• Red vs. Blue Oceans: How to use top-down and bottom-up approaches to evaluate market sizes for new products.
• Filtering the Noise: How to read between the lines of public announcements and refine third-party data.
• The Innovator's Dilemma: Why companies like Kodak fail despite having the right intelligence, and how to structure your R&D teams to prevent internal cannibalization.
• AI in Analytics: Why AI won't replace analysts, but analysts who use AI will replace those who don't.

Connect with the Guest:

• Alex Nenadavets on LinkedIn: https://www.linkedin.com/in/nenadavets/

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Host: Alex Babko | https://www.linkedin.com/in/alexanderbabko/