Join J. and Kas as they dive into the origins of cognac, its rise in popularity post-World War II, and the marketing strategies employed by brands like Hennessy to connect with Black communities. Find out why J. hates snifters, how much cognac the French actually drink, and what do all those letters (XO, VSOP, etc.) mean.

Sources:

• How Prohibition Reinvented Drinking In America
• Hennessy’s Popularity Is Not Due To Hip Hop. The Story Is Much Deeper Than That.
• Pass the Courvoisier
• Why do Black Folks Love Cognac So Much?
• From Black GIs to Puff Daddy: How African Americans Fell in Love with Cognac
• How Hennessy Found a Home in the Black Community
• Why A Cognac Brand's Marketing Plan Includes A Black Cycling Pioneer
• Hennessy and Blacks, Straight Up
• Cognac Quality/Age Classifications
• What's the Difference Between Cognac and Brandy?
• The Quick Guide to Great Cognac

Full source list available on Substack!

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