On today's episode we talk to Audrey Hutnick, Founder + CEO, Smallwave Marketing, about offering a pay what you can model, working with expectant mothers, when a focus on age may mean a potential client is probably not a good fit, and how firing a client can be necessary and rewarding, the relationship between Hutnick's work ethic and her nonprofit experience, as well as learning from one's experiences going forward and Brené Brown's concept of FFT, or the F'ing First Time, providing custom strategy and not a cookie cutter approach, and her recent experience living nomadically, and following the sun.