Episode 40 | The Blitz Break 🎙️

This week on The Blitz Break, Phil Rasmussen, Buzz Howard, Julie Shroyer, and Justin Ingolia are joined by Leslie Reed of RE/MAX Luxury for a conversation that blends market insight, personal story, and what it really takes to stand out in today’s real estate landscape.

Leslie shares her unique upbringing, from Danville to Incline Village to Maui, and how her family’s deep roots in real estate shaped her career. The conversation takes a powerful turn as she reflects on the devastating Lahaina fire and the impact on the community she once called home.

From there, the episode dives into the evolution of real estate and what agents must do to stay relevant in a shifting market.

In this episode, we cover:

🔥 Leslie’s journey into real estate and rise as a top producer

🌺 A heartfelt conversation on the Lahaina fire and what was lost

🏡 Why staging is more important than ever, and how to position listings like a model home

🤖 AI in real estate, virtual staging, disclosures, and staying competitive

📉 Today’s market challenges: pricing, days on market, and why homes aren’t selling

📬 Old-school vs. new-school marketing: newsletters, social media, and what actually works

📱 The rise of social media agents and why exposure + expertise wins

💡 Real stories from the field: foreclosures, flips, and tough transactions

🤝 What makes a great lending partner and the foundation of long-term success

This episode is a mix of heart, strategy, and real talk, a must-listen for agents, lenders, and anyone navigating today’s market.

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💬 Drop a comment: What’s changed the most in your business over the last year?

Chapters

00:00:00 – Welcome & Introductions

00:00:46 – Leslie’s Background

00:04:08 – The Lahaina Fire

00:08:10 – Into Real Estate

00:11:51 – Staging Strategy

00:10:35 – Market Conditions

00:19:45 – AI & Modern Listing Tools

00:30:10 – Agents Evolving

00:35:20 – Social Media & Younger Agents

00:39:38 – Foreclosure Stories

00:43:44 – Social Media Tip of the Day

00:46:56 – Market Update & Wrap-Up