The Blog that Launched a Wellness Empire

Over the last 15 years or so, there have been a multitude of people who have started creating content for a specific audience, and bootstrapped their way to 7-figure success. Build the audience first, and the revenue follows.Katie Wells of Wellness Mama is one of those people. As a mother of six, her interest in helping families become healthier stemmed from her own research in raising healthy children -- a familiar case of purpose preceding profit that powers so many bootstrapped digital media businesses.Today, Wellness Mama is a thriving business that initially hit the 7-figure mark by recommending quality products and services to people who trust Katie to put their well-being first. And then she developed her own line of natural products under the Wellness brand, which is now a successful and growing ecommerce company that has weathered the pandemic and looks to have an exceedingly bright future.It’s all too easy to look at Katie’s success today and think this is something that’s too monumental to achieve. But everything starts with one small step at the beginning. Just one person making a decision to provide meaningful value and solutions to others.If you have a strong sense of purpose that you’d like to turn into a business, Katie’s story will help you get started. Her insights in this episode are incredibly valuable, and she shares more than a few nuggets of gold that can make your own journey less mysterious and more fruitful.