GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.

<a href="https://mailchi.mp/coverager/2019news-1359665?e=4b89268163" rel="nofollow">McModern | Coverager</a>

GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game. McModern | Coverager

GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.

<a href="https://mailchi.mp/coverager/2019news-1359665?e=4b89268163" rel="noopener noreferrer">McModern | Coverager</a>

The Blue Ocean

Change in the insurance industry is speeding up. Consumers are also changing. Let's talk about industry news and trends, technology and marketing. Hosts: Becky Schroeder and Laird Rixford

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The Blue Ocean

The Blue Ocean