The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-market (GTM) strategy. 

Pam Dider hosted a lively Workshop at B2BMX in Scottsdale to provide attendees with the tools they need to develop a winning GTM strategy. During the conversation, Pam shared key takeaways from her session, emphasizing how critical it is to align product, sales and marketing teams by setting clear and specific objectives from the jump. The two also dove into key objectives such as: 

• The critical role of content in GTM planning; 
• The importance of delivering tailored content formats on the channels your audience frequents most; 
• How to determine GTM objectives, timelines and goals that the whole team can rally around; and
• How to get started with AI. 

Don't miss this lively, fun and thought-provoking conversation!

RELATED LINKS: 

• Learn more about Pam Didner here;
• Get all the information you need about our new event, B2BMX East, here;
• Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
• Follow us on LinkedIn and X.