We’re kicking off 2026 the right way—Dry January style.

In the first episode of the year, Ben sits down with Patrick Aleshire, founder of Milwaukee’s first non-alcoholic beverage passport and the man behind Zero Proof Ventures.

Patrick shares his personal journey of quitting alcohol after 20 years, what surprised him most about going alcohol-free, and how that decision sparked a fast-growing NA passport program now featuring 22 local establishments. From Guinness Zero and Blue Moon NA to mocktails, spirits, and sober-curious culture, this episode dives into the booming NA movement, shifting drinking trends, and why sobriety doesn’t mean boring.

They also get real about sleep, anxiety, social pressure, Dry January expectations, and why Gen Z is leading the charge toward zero-proof options. If you’re sober curious, cutting back, or just curious what’s next in beverage culture—this one’s for you.

👉 Want to learn more, collaborate, or bring Zero Proof to your city?

Connect with Zero Proof Ventures

🌐 zeroproofpass.com

📸 Instagram: @zeroproofpass | @414_Milwaukee

📘 Facebook: @zeroproofventures

🎙️ Interested in being on the show or partnering with Business Over Beer?

Connect with Ben Surratt

📧 [email protected]

📸 Instagram: @bizoverbeerpodcast | @ben_surratt

🌐 www.bizoverbeer.com