Sign up to save your podcasts
Or
Share The "Bodega" Fiasco: "America's Most Hated Startup"
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The "Bodega" Fiasco: "America's Most Hated Startup"
In 2017, two ex-Googlers launched their startup to place 5-foot boxes filled with convenience store staples in gathering places all over big cities. They named their company "Bodega", and on their launch day, immediately were hit with enough backlash that they apologized within hours and disappeared from the public eye.
About 10 months later, they returned with a new moniker, "Stockwell". Can laying low then returning after a while with a new name repair your past woes?
NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at NameStormers.com.
View all episodes
By NameChangers
5
66 ratings
In 2017, two ex-Googlers launched their startup to place 5-foot boxes filled with convenience store staples in gathering places all over big cities. They named their company "Bodega", and on their launch day, immediately were hit with enough backlash that they apologized within hours and disappeared from the public eye.
About 10 months later, they returned with a new moniker, "Stockwell". Can laying low then returning after a while with a new name repair your past woes?
NameChangers is made in association with NameStormers, a naming agency in Austin, TX. Find out more about them at NameStormers.com.