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In this episode of The Bold and Brilliant Podcast, Tracie talks with Caterina Rando, women's business mentor extraordinaire.

Caterina Rando is a woman on a mission to uplift the lives of women everywhere through thriving entrepreneurship. She is an author, sought-after-speaker, podcaster, and business transformation coach who passionately serves women leaders and entrepreneurs on a mission. Her over twenty-five years of educating and empowering makes her truly masterful at providing a ton of value. She specializes in authentic selling, embracing speaking to build influence, how to bliss in your business, and thriving with women’s retreats. Her books include: Learn to Think Differently, from Watkins Publishing, released in over thirteen countries and several languages, A Women’s Guide To Starting a Giving Circle, and her latest book, the ABCs of Public Speaking which quickly hit #1 in four Amazon best-seller categories. Caterina is also, the founder of The Thriving Women in Business Center in San Francisco, a place for women to gather and host workshops. She also started Thriving Women in Business Giving which raises money for women and girls education and entrepreneurship training.

Episode Summary: In this episode of the Bold and Brilliant Podcast, Tracie Root sits down with Caterina Rando, a best-selling author, sought-after speaker, and women’s business mentor. Caterina shares the bold decisions that shaped her career and business, including her shift to empowering women, launching a center in San Francisco, and creating a bliss-filled business. She also discusses the power of saying "yes," and how aligning your decisions with your passions can elevate both your personal and professional life.

What You’ll Learn in This Episode:

• How Caterina transitioned from serving both men and women to focusing solely on empowering women entrepreneurs.
• The importance of making bold decisions and taking risks, even when the path is uncertain.
• How to find clarity in your business and create marketing that attracts your ideal clients.
• The power of "saying yes" to new opportunities and experiences, and how it can lead to unexpected success.
• How to run a business with ease, focusing on what brings you bliss and financial abundance.

Actionable Tips from Caterina Rando:

• Be clear about who you're meant to serve in your business and let that inform your marketing and client acquisition.
• Don’t be afraid to say “yes” to opportunities, even if you’re unsure at first – it’s all about learning and growth.
• Run your business with a focus on bliss and financial surplus to attract vitality, creativity, and success.
• Attend workshops and networking events to be inspired by others’ successes and learn from their strategies.

Memorable Quote: “The more we are blissing in our business, the more people we’re attracting, the more vitality we have to do our thing, the more creativity we experience.”

Bold Moment of the Episode: Caterina shares how she took a leap of faith and made the bold decision to open her own center in San Francisco, transforming a space that didn’t seem ideal at first into a welcoming

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Your host,
Tracie Root