In this episode of the Tort Center podcast, hosts Carla Varriale-Barker and Courtney Dunn are joined by Laurajean (LJ) Holmgren, Deputy Academic Director in Columbia University's Sports Management Program. LJ discusses her experiences with the NFL, New York Jets, and various universities, highlighting the evolution of athletes into brands through social media and content creation. She emphasizes authenticity, strategic planning, and athlete-brand partnerships. The episode also explores Rule 40 of the Olympic Charter, sports marketing, social media trends, and safe sports venues, with LJ offering valuable advice for athletes looking to build their personal brands.