Most entrepreneurs say they want to write a book. Most never do. In this episode, JR and Audrey unpack the real reason why — and it’s not lack of time, talent, or opportunity.

JR shares his own seven-year journey from “Who am I to write a book?” to becoming a two-time bestselling author, revealing how internal narratives silently slow progress and shrink impact.

If you’ve ever questioned whether your story matters or wondered if the world really needs your book, this conversation will challenge you to upgrade your identity, unlock your wisdom, and finally step into the voice only you can claim.