Hear the story of how David Moldawer became the Editor at a major publishing house despite being told by his high school teacher he’d never be a successful writer. David shares how he reignited his passion for writing in college and found his voice through theater. In this episode, you’ll learn how to find the right audience and why it’s a game changer in any career. Listen to his story and choose one action that will serve you best in your journey.

Action Principles 

Pick one to do this week: 

1. Find your audience. Get to know the people you’re serving and what to say that speaks directly to them. ACTION: Schedule time to reflect on the question: What does my audience need to hear or receive from me? Then create an action plan to make it happen. 
2. Focus on what is most valuable. Spend the majority of your time on the tasks that are worth the most per hour and avoid the lesser valuable tasks when possible. ACTION: List all of your work tasks and assign an hourly rate to each one. Schedule the majority of your day doing the top two most valuable things on the list.
3. Avoid complacency. When you find success, don’t stop working on your business. Plan for the future by continuously growing your connections and assessing new opportunities. ACTION: Schedule a recurring time to consider new opportunities or make new connections.
4. Learn from your competitors. Look at what your competitors are doing successfully and ask yourself how they’re doing it. ACTION: Schedule time to do a competitive analysis on a recurring basis.

Guest Resources

Follow David Moldawer on LinkedIn or hire him for your next book project at Bookitect.

Check out Pacemaker Planner for help staying on track as a writer.

Suggested LinkedIn Learning Courses

Improving Your Focus

Dave Crenshaw develops productive leaders in Fortune 500 companies, universities, and organizations of every size. He has appeared in Time magazine, USA Today, FastCompany, and the BBC News. His courses on LinkedIn Learning have been viewed tens of millions of times. His five books have been published in eight languages, the most popular of which is The Myth of Multitasking—a time management bestseller. As an author, speaker, and online instructor, Dave has transformed the lives and careers of hundreds of thousands around the world. DaveCrenshaw.com