A conversation with Declan Mimna, who runs a booking engine built originally for the Australia and New Zealand outdoor hospitality market and is now making a push into the US. Declan comes from an Expedia background, and his whole focus is on what happens before a guest completes a reservation, not after. We talk about why most park management software ignores the checkout funnel entirely, what it actually looks like when you can see where potential guests are dropping off, and how small fixes at that stage can move occupancy without spending more on ads. We also get into something most buyers and sellers never think about: the digital footprint of a park. Email lists, Google presence, SEO history. Declan makes the case that this data has real monetary value and should be part of any sale conversation. Worth a listen if you are building, buying, or trying to squeeze more revenue out of what you already have.