Award-winning creativity takes courage, trust, and deep insight. In this episode of The Lead Creative with Bizcommunity, Steph van Niekerk (ECD, TBWA\Hunt Lascaris) and Carl Willoughby (CCO, TBWA\Hunt Lascaris and Chair of Creative Circle SA) unpack what makes campaigns like City Lodge’s Save Our Stay (SOS) and Savanna #TryJanuary stand out.

They discuss why brave client partnerships matter, how humour and humanity connect with audiences, and why boring work is the most expensive kind.

What you’ll learn:

• Creativity costs less than average work
• How trust drives bravery
• Insight makes humour powerful
• Global standards start with local truth

_____________

The Lead Creative Podcast is available on:

• Apple
• Spotify
• YouTube

Follow us on:

• LinkedIn
• Facebook
• X
• Instagram

This episode was edited by Maishe Mo Afrika

Send us mail!

Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities. 
To support them, go to: https://threadsforikasi.org 

Support the show

Buy us coffee here to help us grow.

Follow us for more on:

• YouTube
• LinkedIn
• Instagram