In this episode, Dan speaks with Rikki Pearce, the Managing Director of Verve Australia, and the global lead of Verve’s centre for advanced analytics & quantitative research. In their conversation they discuss the changing dynamics of how we as consumers decide on what we can’t live without : our essentials.

At a time where we are reappraising almost every aspect of our lives post-pandemic, and staring down the barrel of the first economic downturn in over a decade, being deemed as ‘essential’ is going to be your antidote to irrelevance as a brand.

So, how do you make your product or service more valuable, to more people, right now? That’s today’s question that’ll be unpacked on The Growth Distillery.