25 Jan 2020: It's a popularity contest this week as Shadi Moazami director and founder of MAIA Luxury Communications, and Tamreez Inam, bookstagrammer and LitFest Team member, discuss, compare and contrast two books connected by popularity and celebrity culture: The Kim Kardashian Principle by Jeetendr Sehdev and New Kings of the World: Dispatches from Bollywood, Dizi and K-Pop by Fatima Bhutto.

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