We reflect on the impact of the pandemic, how it has led us to where we are today and the new crisis facing the hotel industry in the future.

We discuss:

1. The principal impacts for Best Western and the wider hospitality industry.
2. How domestic tourism has profited from border closures.
3. How guest expectations have altered and how hoteliers need to think differently about the delivery of their services in the future.
4. How the commercial functions of marketing and revenue management changed now and into the future.
5. How these factors have impacted the organizational structure and management.
6. How hotels are managing the current staff shortage the opportunities for aspiring professionals at Best Western Hotels.

About BWH Group:

BWH Hotel Group is a leading, global hospitality network comprising: Best Western Hotels & Resorts, WorldHotels Collection, and SureStay® Hotel Group.

Built on the foundation of Best Western Hotels & Resorts, BWH Hotel Group was formed following Best Western’s acquisition of WorldHotels Collection a collection of hotels and resorts in the upper-upscale and luxury segments. Together with SureStay Hotel Group in the economy segment BWH covers hotel options in every market segment – from economy to luxury, a global network of approximately 4,700 hotels, in nearly 100 countries and territories worldwide.