In this episode, Mr. Skogen talks about how he is always trying new things in his stores, and how he goes about doing that. A big focus of the podcast is breaking down his business strategy of the "Boomerang" which, like a boomerang, always comes back! Mr. Skogen also talks about the beginnings of Festival Foods, and how he got to the point of creating such a chain across the upper Midwest. Finally, Dave gives his advice to what he's looking for in someone he's looking at hiring!