Discover the fascinating world of the Boomerang Effect, where attempts to persuade can sometimes backfire in unexpected ways. Join host Aslekeir Gairleif as he explores the psychological theories behind this phenomenon and shares captivating real-world examples from public health campaigns, political messaging, and consumer behavior. Learn how to craft effective messages that avoid the Boomerang Effect and inspire positive change. Get ready for an engaging journey that will change the way you think about persuasion and communication.