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On November 13th, Google launched AI shopping agents that fundamentally change retail. Manny and Joe break down Google's three features: conversational shopping in AI Mode, "Let Google Call" that phones stores to check inventory, and agentic checkout that auto-purchases when prices hit your target. The big questions: What happens to retail media when bots do the shopping? Why aren't Amazon, Walmart, and Target playing yet? How do you measure ROI when agents make decisions? This is agentic commerce's opening salvo... and nobody's ready.
By The Come Up ProductionsOn November 13th, Google launched AI shopping agents that fundamentally change retail. Manny and Joe break down Google's three features: conversational shopping in AI Mode, "Let Google Call" that phones stores to check inventory, and agentic checkout that auto-purchases when prices hit your target. The big questions: What happens to retail media when bots do the shopping? Why aren't Amazon, Walmart, and Target playing yet? How do you measure ROI when agents make decisions? This is agentic commerce's opening salvo... and nobody's ready.