In this episode of the Business Blueprint podcast, Charles Hatley, CEO, and Dan Cuneo, COO, pull back the curtain on one of the most misunderstood areas of leadership: business finances.

They unpack why relying on vanity metrics like gross sales can give leaders a false sense of security and explain why true success lies in understanding your net profit and real cash flow.

From breaking down the difference between percentages and actual numbers to discussing how (and when) to share financial insights with your team, this conversation is all about clarity over complexity.

From this episode, you’ll learn practical ways to simplify financial tracking, improve financial communication with your team, and build confidence in your decision-making—without overcomplicating the process.

If you’re a business owner, executive, or leader who wants to grow sustainably, this episode is a must-listen reminder that strong businesses aren’t built on flashy metrics; they’re built on understanding the bottom line.