Sign up to save your podcasts
Or
Share The Box Music Network: The Interactive TV Channel MTV Had to Kill
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Box Music Network: The Interactive TV Channel MTV Had to Kill
The Box Music Network was the interactive TV channel that let viewers pick the music videos — years before YouTube and streaming. Launched in Miami in 1985, The Box gave communities real control over what played next, from underground hip-hop to banned Madonna videos. By the mid-1990s it was reaching 30 million homes and even beating MTV in viewership. So why did MTV buy it in 1999 and shut it down?
In this episode of Fully Modulated, we dive into the rise and fall of The Box, the business model that pioneered on-demand television, and the legacy it left in today’s streaming world.
Send me a text message with your thoughts, questions, or feedback
Support the show
If you enjoyed the show, be sure to follow The Tyler Woodward Project and leave a rating and review on Apple Podcasts or your favorite podcast app—it really helps more people discover the show.
⚠️ All views and opinions expressed in this show are solely those of the creator and do not represent or reflect the views, policies, or positions of any employer, organization, or professional affiliation.
View all episodes
By Tyler WoodwardThe Box Music Network was the interactive TV channel that let viewers pick the music videos — years before YouTube and streaming. Launched in Miami in 1985, The Box gave communities real control over what played next, from underground hip-hop to banned Madonna videos. By the mid-1990s it was reaching 30 million homes and even beating MTV in viewership. So why did MTV buy it in 1999 and shut it down?
In this episode of Fully Modulated, we dive into the rise and fall of The Box, the business model that pioneered on-demand television, and the legacy it left in today’s streaming world.
Send me a text message with your thoughts, questions, or feedback
Support the show
If you enjoyed the show, be sure to follow The Tyler Woodward Project and leave a rating and review on Apple Podcasts or your favorite podcast app—it really helps more people discover the show.
⚠️ All views and opinions expressed in this show are solely those of the creator and do not represent or reflect the views, policies, or positions of any employer, organization, or professional affiliation.