How do you scale social across Europe without losing the plot? VeraContent CEO Shaheen Samavati explains how her team builds multi‑market strategies, localizes content with native speakers, and sets KPIs before expansion. We cover team structure, platform differences, and when to use AI.

Chapters:

00:00 Welcome & capsule context

01:15 Rapid fire warm‑up

02:30 Spain blackout story & working across cities

08:00 Shaheen’s path & VeraContent’s origin

12:30 First 10‑market social client

18:00 Editorial vs. social; platforms

24:00 Why 3+ markets

26:00 Europe ≠ one market

31:30 U.S. brand missteps

33:30 KPIs before scaling

38:00 Workflows & research

44:00 AI + human

52:00 Expansion playbook

56:00 Takeaways & closing

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