In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline delivery.

Tricia explains why B2B brands can’t afford to pick between brand and demand, how to build trust and recognition across complex buying cycles, and where to start — and scale — if you’re a start-up or an enterprise.

This is a roadmap for making your brand more memorable, more human, and more seamless across every touchpoint, and for making growth marketing work harder as a result.