100-Sum Game: Winning Negotiations Across Industries

The Brand Management Game | A conversation with Harsh Pant (Senior Brand Manager, Hellmann's @ Unilever)


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As the leader of a global brand like Dove or Hellmann's mayonnaise, you're expected to always have a clear direction for your plan and to get people aligned to work towards an exciting future. I sat down with Harsh Pant, a Senior Brand Manager from Unilever, to uncover the importance of knowledge in persuading people as a brand leader. From tactics for dealing with agency partners, legal teams, R&D, and building confidence along the journey, we've covered it all!


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100-Sum Game: Winning Negotiations Across IndustriesBy Idil Karateke