The Brand Manual

Udayan Bose founded NetElixir almost 20 years ago. They're an integrated digital marketing agency that focuses on client empathy and doing as much good in the world as possible. Give it a listen, and then check out these resources to find out more about the work he's doing for others-
Udaan Social Empowerment Trust (udaan-trust.org)
Meet Swathi | UDAAN Flight Foundation Testimonial - YouTube
Blogs - NetElixir

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Jackson Rollo is the newest generation at the helm of Rollo Insurance. As president of the agency, he’s constantly looking at the future- figuring out how to build relationships and how to integrate tech to accentuate and not replace quality interactions. He also hosts a podcast that helps young professionals and students find the best white-collar industries that match their interests and abilities. He’s also a new dad, as well as today’s guest on The Brand Manual.

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Drew Lewis works at projekt202 in Louisville, KY. They’re on a mission to make better experiences for people everywhere. And, of course, they do that through experience-driven software design. You know, apps- stuff like that. They work with the entire spectrum of businesses, from funded startups to very big enterprises. Drew is an old college friend and rock climbing buddy who knows how brand parameters impact great tech design. Better yet, he’s today’s guest on The Brand Manual. 

On this episode of the Brand Manual, we got to hear from CEO Diane Schwartz of Ragan Communications. She is more than qualified to give her great insights on internal and external communications. She even offers thoughts on brand integrity and how you develop that integrity via messaging. She highlights the challenges of the last few years and explains why our words matter now more than ever.

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Pete and Ali are convicts. They also run a team of convicts in LA, New York, and Australia. Their agency name is a nod to the Aussie history, but it primarily speaks to their convictions. They've built a brand that helps other brands stir up the good kind of trouble to make the world a better place. These were the two most charming and thoughtful convicts we've ever run across. They give an insider's view into agency life, brand alignment, and what it takes to bring value to their clients. 

Jeff is the Chief Culture Officer at 5. That’s it, the numerical symbol 5. It’s proprietary. The kind of brain that would come up with “5” for a company that buys and sells energy contracts makes for a very fun interview. Jeff is an idea power plant, and he knows the secret to building a great company is by starting with the right people who have the right mindset. So culture, above all. This page from the brand manual is chock-full of insights, inspiration, energy, and some levity. We're glad you're here.

Today’s episode features Brett McCoy from Huck Cycles. He builds e-bikes for people who don’t suck. This episode was a truly great conversation with a jovial guy, building a great product, employing good folks, and doing it all right here in the USA. We’re glad that we have guys like Brett out in the world building good stuff the right way and powering us into the electric future! 

We got to speak with Electa Bartels- owner of Profit in Your Pocket Bookkeeping. Her clients have a growth mindset and professionalism in their DNA, and she doesn't ever request a shoebox of your receipts! Give it a listen.

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Calling all podcast listeners! We just dropped a new episode! Tune in to hear from Taylor Ellerbrock about The BEE Community- an innovative work community that provides a sense of belonging and respect for adults of all ability levels.

More Episodes:
https://fideliscreativeagency.com/the-brand-manual/

More Episodes:
https://fideliscreativeagency.com/the-brand-manual/