In our latest podcast episode Finn Hänsel, Founder and Managing Director of the Sanity Group and Simon Walter, Project A's Chief Brand Officer, talk about branding in general and the brand-market-fit in particular. Why should startups think about branding, product, and marketing holistically and from the very beginning? Why can it make sense also for startups to have more than just one brand? How can the brand-market-fit be measured? What are the main differences between D2C and B2C when it comes to brand management? Tune in to find out!