Dress Your Brand for the Occasion

https://www.icreatedaily.com/the-brand-of-you/

Creating a brand is analogous to dressing for an occasion. We decide what attire to wear based on what best fits that occasion. If you're hoping to acquire corporate clients then your branding may be more muted than if you were serving musicians as a videographer.

If you're selling wedding photography as your primary focus, then your branding and website decor and colors probably won't be chains and punk.