In this exclusive episode of AB Majlis, Roman Shimansky, Chief Executive at Yango Play, sits down with host and Arabian Business Chief Reporter Tala Michel Issa to discuss how this tech company is challenging global streaming giants. Shimansky reveals Yango Play's unique strategy of offering seamless transitions between music, video, and gaming while focussing on culturally relevant content for Middle Eastern audiences. He shares insights on their rapid growth across GCC countries and Egypt, their metrics for measuring success, and their vision to become a platform for rising regional talent. Shimansky also announces Yango Play's launch on PlayStation and discusses their experimentation with gamification features. A must-listen for anyone interested in the evolution of entertainment technology in the region and how local players are carving their niche in a globally dominated market.