Eric and Marissa discuss the Brand Wheel, the tool we use to engineer a great, narrative brand. Eric interview UCSD marketing professor and digital marketing consultant, Jennifer Neeley, on staying current.

The Brand Wheel

Tools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.

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The Brand Wheel

The Brand Wheel