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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

 Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connect with customers on a deeper level. This engaging discussion covers everything from understanding the true essence of branding to creating detailed customer personas and crafting a compelling brand story.

Key Topics

1. Understanding Your Brand: I explain that a brand is more than just a logo; it's the entire experience your customers have with your business. Authenticity and emotional connection are key.
2. Knowing Your Audience: Creating detailed customer personas helps tailor your messaging and services to meet the specific needs of your ideal customers.
3. Crafting Your Brand Story: Sharing your journey, challenges, and victories makes your brand relatable and builds a deeper connection with your audience.
   
   

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz