Many consultants wonder if their own name, or a symbolic name, is better when starting their own practice. This week Hilary and Amy give a Diversity, Equity and Inclusion executive the do's and don'ts  of picking a name. Ideal for any individual considering branding themselves versus using a broader name to imply a "group" behind the individual.

Many consultants wonder if their own name, or a symbolic name, is better when starting their own practice. This week Hilary and Amy give a Diversity, Equity and Inclusion executive the do's and don'ts of picking a name. Ideal for any individual considering branding themselves versus using a broader name to imply a "group" behind the individual.

The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?

Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.  

“We recognize that each challenge is different and quality thinking doesn’t come in one size.”  

Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business. 

This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes.
Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.

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Marketing

Design

Management

Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer. “We recognize that each challenge is different and quality thinking doesn’t come in one size.” Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business. This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes. Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.

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The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?

The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?