07.11.2022 - By Shawn Fink
Doing business as usual where boring reigns.
My people — and if you are listening I assume you are my people — my people don’t want to do biz as usual.
Why?
Because life is short and we went into business not just for flexibility and independence but for creative freedom. To do business our way. To make our own rules. And I’m all about helping my clients make their own rules.
The shoulds will zap your joy.
So the goals much change to the point where joy is operationalized. Joy is built in. Joy is a standard operating procedure in practice not just in mind or on paper.