It’s WrestleMania Weekend, and the WWE is now part of one of the most valuable sports entities on the planet—TKO Group. This powerhouse also includes the UFC under its umbrella, along with a soon-to-be-launched boxing league.

Dana White has announced a major investment into the sport of Brazilian Jiu-Jitsu, and it’s not a stretch to suggest that Fight Pass Invitational and the UFC brand could become the premier platform for No-Gi submission grappling in the coming years.

How much could this kind of exposure fundamentally change the way top athletes behave and market themselves, as the sport shifts from niche to something with a broader audience?

We tackle a lot of interesting questions this week, including one listener wondering if the Irish Open isn't quite as big of a deal as it used to be.