Consumer holiday spending spans occasions from early November through well after the New Year. You can make selling easier and more profitable by responding to the full breadth of consumer spending during the entire holiday season.

Show Notes:

• The full, detailed chronological timeline of the holiday season
• A consumer's varying spending considerations along the holiday timeline
• Examples of effective inspirational and aspirational fourth quarter marketing and merchandising
• Effective real-time messaging that aligns seller retailing with shopper reality
• Three steps to market and merchandise across the full breadth of consumer spending

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