Jaclyn Johnson built Create and Cultivate from a blog into a multi-million dollar company, sold it, watched it fall apart under new ownership, and bought it back.
In this episode, Create and Cultivate founder Jaclyn Johnson breaks down what it actually costs to build a company: a $75 million acquisition deal that collapsed because of COVID, a private equity sale two years later, a stage zero breast cancer diagnosis, and a marriage that ended along the way. She explains how she negotiated her way back into ownership of the company she started in 2012, why she now runs Cherub to get more women into angel investing, and how resilience carried her through every setback.
What you'll learn in this episode:
- Why Create and Cultivate didn't turn a profit for five years, and why that was the point
- The difference between a strategic acquisition and a private equity buyout
- How COVID killed a $75 million deal and forced a pivot to virtual events overnight
- What to know before your next mammogram, and how to push for a second opinion
- How she negotiated to buy back her own company after the PE firm decided to sell
- Why women get 1.9% of VC funding, and how Cherub is closing that gap with angel investing starting at $10,000
Jaclyn Johnson is the founder of Create and Cultivate, the media and events platform for women entrepreneurs she built starting in 2012 and grew into a multi-million dollar company before selling a majority stake in 2021. She later bought the company back and now also runs Cherub, an angel investing platform built to get more capital into the hands of women.
Timestamps:
00:00 Intro/Teaser
02:32 Meet Jaclyn Johnson
05:30 Building community before it was trendy
10:15 Early career, layoffs, and starting over
16:14 The moment Create and Cultivate got real
20:08 Getting acquired, a deal falling through, and COVID
25:12 Strategic acquisition vs. private equity, explained
30:05 Buying back her own company
34:28 Identity, marriage, and the crash after the sale
38:03 Her breast cancer diagnosis
44:01 What to do when you get "the call"
47:22 Founding Cherub and democratizing angel investing
49:26 Accreditation and check sizes, explained
53:34 Her mom, the unofficial co-founder
55:34 Defining "breadwinner"
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