Cali rapper Kid Ink, Riggs Morales, VP of A&R at Atlantic Records and Zach Quillen, manager of Macklemore & Ryan Lewis, explain how to be the king of your city and beyond. Learn how to avoid the big fish small pond syndrome or complete rap obscurity and make the most of where you're from and where you're going. Find out here on the third episode of XXL's The Break podcast. Where new artists come first.