Well well well... whuddduyaknow? Another Tuesday? Another stream.

We kicked things off with the WORLD FAMOUS TWO MINUTE DRILL. Notion dropped a new manifesto. Oliver McAteer made some observations about new business. Kalshi dropped some new ads. CVS did a creative and media review. Dentsu won Farmer’s Insurance. Lastly, Allbirds fled the nest and sold for $39M.

First on the show was LEGEND Susan Credle. She began her advertising career as a receptionist at BBDO, and worked her way up to Global Chief Creative Officer at FCB Global, and has been the Global Creative Advisor for IPG since January 2024. But most recently, she is the honoree for the St. Lion of Mark at the Cannes Lions International Festival of Creativity 2026.

After we talked with Susan, we jumped gears to talk about Spotify Ads. Bridget Evans joined us on the show to talk about the latest updates to the music platform. They are rolling out carousel ads, sponsored playlists – designed to reach over 430 million free users in a more integrated way.

Tombras acquired Öpınıonated in January 2026. Ashley Davis Marshall has been appointed as Chief Creative Officer of Öpınıonated, soon to be named Tombras West. With her, she’ll be bringing a wide array of experiences – ranging from The Martin Agency to Wieden + Kennedy. She’s led campaigns for Old Spice, Samsung, Facebook, and Adidas. She joined the show to discuss plans for Tombras, rooming with Craig Allen before she left New York, and more.

Next up, our very own Ellie McCarron got in the hot seat to test the boys on their Emma Chamberlain knowledge. Geno knew quite a bit. Jack? Not so much. Emma Chamberlain is launching a line of furniture with West Elm. Emma used to be known online as a thrifter, and has since propelled herself into mainstream celebrity status, with features from Architectural Digest.

Last? KitKat. There was a theft overseas over the weekend, where thousands of KitKats were STOLEN. The investigation is ongoing. No one was hurt, but so many KitKats are missing. The suspect(s) are still at large, and there is no probable cause at this time. Jack Westerkamp has been conducting research, finding sources, reading articles, and putting two and two together. He currently believes that the heist is a marketing scam! However, he asked Claude about it, and Claude thinks it’s a legitimate heist. So… only time will tell.

This is the first IRL interview since it’s been announced that Kristen Cavallo is returning to MARTIN* (previously The Martin Agency). After two years working with The Branch Museum, hiking the Camino de Santiago, and recalibrating – Kristen Cavallo is making a return to MARTIN*. 

We joined Kristen Cavallo and Danny Robinson at the beautiful Branch Museum for this interview. Danny was the CEO from January 2024 to January 2026, succeeding Kristen. It’s a full circle moment for her, for the agency, and for the industry as a whole. A lot has changed at MARTIN*, including the name, but a lot has stayed the same as well. In our exclusive interview, we dug into what the future looks like, how the past led us here, and what she’s got in store for the agency.

Whatzzzzgoooderrrrybody!

Today's Top Story: WPP's New Business Approach

We kicked things off with Breaking & Entering's WORLD FAMOUS TWO MINUTE DRILL™.

The ACLU dropped a campaign, using Bruce Springsteen's "Born in the U.S.A." just one week before Trump v. Barbara, challenging President Trump's executive order aimed at ending or restricting birthright citizenship. Filed by the ACLU of New Hampshire and others, the lawsuit argues that the 14th Amendment guarantees citizenship to all children born on U.S. soil, regardless of parents' immigration status.

The US Army is launching an RFI for its $4 billion (with a B) account, which is currently with Omincom. The account was originally with DDB Chicago since 2018, before the agency was folded into TBWA after Omnicom acquired IPG. The official review process is slated to begin in late spring 2027.

72andSunny wins Indeed. Battle of the networking sites. LinkedIn recently launched a campaign with McCann. S/o Jessica Jensen.

Omnicom launches an audit with The Trade Desk. This comes after Publicis's audit of The Trade Desk. There's been some beef coming to light. Will it get cooked well-done or remain medium-rare?

Jack went to Yahoo NewFronts last night, and Leon Bridges performed at the event. Exclusive information is that someone there own Cardi B tickets.

Next up, B&E discussed the latest Zoom campaign, "Take Back Lunch," with Whitney Magnuson, Zoom's Head of Brand Strategy & Activation. They're launching this campaign to remind people to take a lunch. Especially with AI optimizations that are marketed to only help the leaders, Zoom is reminding us that AI is supposed to give us more time throughout the day – so, take that extra time. Get that slop bowl, corporate final boss. Get that 24Karat Matcha Labubu Dubai Chocolate Latte. Something like that... Zoom is hosting a pop up called "Hard Stop Burger Shop," in an attempt to restore balance to the workday.

Do... Do... Do we know who's coming up next? Dooley!!!!! We spoke with President of Tombras, Dooley Tombras, about their recent win. This was BREAKING NEWS btw: Tombras wins Regions Bank. For the agency, it's a huge win, and proof that what they're doing is working. Tombras recently acquired Opinionated in Portland, OR (soon to be renamed Tombras West). Tombras was also #20 on Fast Company's Top 20 Most Innovative Marketing Companies

Content Creator Garrett Thomas joined the show! Garrett just started a creator marketing business, like an Uber for brand partnerships. It's the vessel from point A to point B. He is starting a company called BizMeet Creator. His goal is to connect creators with the companies, to make the best matches for influencer partnerships. He's a very exciting person! And his energy was contagious. Thanks for coming on and chatting with us G Man.

Over a 25-year career, motherhood will cost a woman more than $271,000 in lost earnings. Jess Watts, Chief Strategy Officer of DNA&STONE, entered Ellie's Room (hosted by our very own, charismatic, Irish-blooded, and East Village-living Ellie McCarron) to discuss this persisting gender pay gap. "We need to talk about our salaries more."

We closed out this show with some shenanigans (as per usual), chopping it up, talking shop. Geno broke a record for the longest Millennial Pause by a Gen Zer. That's all folks. See ya next time ya party animals. Looking at you, JR.

THE AD WORLD TODAY IN 13 MINUTES AND 37 SECONDS

This ep covers:– The ACLU’s bold take on birthright citizenship– The U.S. Army account under review– 72andSunny landing Indeed as global AOR– Omnicom’s audit of The Trade Desk– Plus: Yahoo’s AI push (with a little help from Cardi B) and a peek at NewFronts

We're baaaaack! Tuesday's Edition of The Breaking & Entering Show brought a whole bunch of ad fodder with a little bit less Subway Surfers and a little less glaze, too.We kicked off The Show with the WORLD FAMOUS TWO MINUTE DRILL™. Today's topic roulette includes the LA28 Look of the Games. 2028's Look for the Olympic and Paralympic Games are inspired by Southern California's legendary superblooms; it blends the deserts, valleys, and cliffs. More on LA28 later.

Digital creator Tony P (@_tonypindc) did a fake d*ck reveal in collaboration with golf apparel brand Travis Mathew – people are calling it one of the most clever and on-brand influencer partnerships in recent time. Ads are coming to Apple Maps… KFC’s latest spot in their “Believe In Chicken” campaign has been released; the work was created in partnership with Mother London. This is one of my favorite campaigns (Ross speaking here) – I fell in love with the campaign when I saw the “BELIEVE IN CHICKEN” spot in a London cinema in 2024. Mother continues to Mother with this one. To round out the WORLD FAMOUS TWO MINUTE DRILL, we discussed Fast Company’s Most Innovative Companies list. Breaking & Entering Media did not make the list.To commence our trifecta of guests, Shane Hegde (CEO of Air), a creative ops platform joined The Show. Shane is a longtime friend of the program, and at Air, they recently took a full-page NYT ad, with a handwritten manifesto from Shane myself. The first line of the manifesto was “AI would never smoke a cigarette with you.” This piece of creative + the social videos released earlier today round out their recent creative campaign, championing Air as the go-to hub for creatives to harness AI technology and use these tools to their advantage.From JFK to LAX, Alex Center (Founder of CENTER) joined The Show to talk about the Look of the Olympic and Paralympic LA28 Games. Alex is not directly affiliated or involved with the branding for 2028’s Games, but he is an expert in design, so we turned to him for his honest opinion. He didn’t hold back, and he brought up some points as to why he thinks this could have been a stronger branding opportunity for the Games to prove themselves. They went with a malleable design language, and this is particularly one of the reasons Alex thinks it’s weak. There’s nothing that makes it instantly recognizable in his eyes. The branding is inspired by the geographies of Los Angeles. They did an infinite loop, comprising 13 patterns the team is calling blooms, each one a different nod to the people, life, and culture of Los Angeles. The design was created by LA28 in-house in collaboration with 7 (SEVEN) other design agencies. What do you think?And for the trilogy in today’s chronicles, Amy Rodgers (Head of Content at WARC) joined The Show to talk about the WARC Awards. The WARC team builds some of the most respected effectiveness rankings in the industry – aggregated from various award venues and feedback streams. She oversees content at the WARC Awards, and today we broke down (with Amy’s help) what campaigns / brands / agencies actually win, and what kind of work stood out this year.Then, we had some fun with our latest feature: the producer cam. Ross and Ellie got into a bit of a kerfuffle behind the screens – now entirely viewable to our audience. So, no more tomfoolery from the backrooms from the Production Crew. See ya tmrw AdFam.

Happy Thursday. It's the last stream of the week, which means we got rowdy at our office down in the heart of the Financial District of New York Friggin City.

We started off today with our WORLD FAMOUS TWO MINUTE DRILL™. Wendy's is looking for a new media agency; Publicis Groupe's Spark Foundry was the longtime incumbent, but they've declined to participate in the pitch. Dua Lipa is joining forces with Nespresso as their new Global Brand Ambassador, alongside George Clooney. Charlie Sheen is in the press again for hot butts (an old cigarette ad that resurfaced from Parliament Cigarettes – a Japanese cigarette brand). David Bar is fighting back against claims that they are falsely advertising their calorie count by saying... no, they are advertised correctly. Skittles made a gaming flute for gaming.

Ross Martin, President of Known, joined the show to discuss the McDonald's All-American Games documentary. Known has been on a hot streak; they earned a lot of press for their award-winning billboard with Stephen Curry literally shooting the moon in Los Angeles. We chopped it up with him, and he and Geno got into a little brawl in the beginning of the segment.

Next up, the agency Main Character has come to life – and is now PLAYABLE ;) Founded by Stacey Gersten and Courtney Worthman, they are especially focused on actually getting celebrity deals done. They know the ins and the outs. They've done over 20 Super Bowl campaigns, and have more than 20 years in the space. They joined us for their FIRST LIVE PRESS INTERVIEW. We talked about celebrities, influencers, and everything in between – including how brands can effectively use these personas in their advertising and marketing efforts.

Move over Safdie Brothers. The McKelvey Ad Brothers are making waves in the marketing industry. Nike and Beats just dropped the Powerbeats Pro 2, and tapped on MIRIMAR (helmed by the McKelveys) to make the spot with LeBron James. LeBron's out there golfing, getting heckled from every direction (including by the grasskeeper). It's chaos and it works.

Kendra Barnett, Reporter at ADWEEK, broke down the beef between Publicis Groupe and The Trade Desk. There was some stuff that went down; we talked about the straw that broke the camel's back. Jack and Geno compared it to when you're in a bad relationship, and you're already looking to break up with the other person, and they do something small like leaving the dishes out, and that's when you end it. It's not BECAUSE of the dishes, but there was a lot of built-up resentment that led to that breaking point. All things come back to love and dating. All is fair in Love and Advertising, as said by the great Leo Burnett... Or was that Lee Clow? Who knows?

To close the show, we concluded that this was the first FLAWLESS stream. Shoutout to the production crew, as well as our dazzling hosts Geno Schellenberger and Jack Westerkamp. We'd be remissed if we didn't thank our guests as well, so thank you to Ross Martin, Stacey Gersten & Courtney Worthman, Luke McKelvey, and Kendra Barnett. We appreciate all y'all's time.

Until next time. Cheers, fam, and bottoms up this weekend.

Hump dayyyyyy at the Breaking & Entering Show was nothing short of fabulous.Todd Kaplan, CMO of Kraft Heinz, joined the show to talk about the Kraft Heinz partnership with the NFL. They recently canceled their brand breakup between Kraft and Heinz, and they're unrolling new products in a $600M growth push. They're beginning the NFL partnership at the NFL draft in April, in Pittsburgh – which happens to be (maybe a coincidence, maybe not) the hometown of the brand Kraft Heinz. By coincidence, Kraft Heinz also shot a commercial in Jack's brother's backyard.

Next on the show was Katie Deighton. You know her if you work in advertising, and you've probably read her work. She's a reporter at The Wall Street Journal. She joined the show to deliver the State of the Advertising Union. We discussed agency structures, brand marketing, and in-house vs. outsourcing of creative and strategic talent. We got into Gap, hot takes, and brand entertainment do's and don't's. Barbie, Lego, Hershey's – all the good stuff and what it means for marketers in the future. Is this building brand equity? Driving more sales? Increasing brand favorability? Who knows? Katie knows. Tune in to hear her expertise.Leanne Fremar joined us to chat all things JPMorganChase. They're luxurizing the credit card industry, one campaign at a time. They've been with Hailey Bieber, Michael B. Jordan, A’ja Wilson, Stephen Curry, Kevin Hart, and more. They're continuing to drastically change the space which was previously seen as a bit dull or boring. But JPMorganChase continues their efforts to make credit cards sexy. And (glaze alert) they're doing a pretty damn good job at it.NEW SEGMENT ALERT!!!!!! THE GIRLS' ROOM!!!!!!! Hosted by Ellie McCarron, our spokesperson for all campaigns and creativity in this space. She brought to our attention some drama at the Oscar's including Misty Copeland and Merit taking shots at Timmy Chalamet. Reformation and the Seattle Opera House also joined in and had a couple great social posts as well as some unique email marketing. We don't hear about email marketing too much nowadays, but when it's effective, it's effective. And this one broke through the noise of those typical constant emails we're bombarded with.

While all our Irish friends were out housing Guinnesses at the local pub, we were hosting the ST. PATRICK'S DAY EDITION OF THE BREAKING & ENTERING SHOW. Work hard, play hard. We'll have some Guinness later.

We kicked things in-person with Matt Repicky. Geno and Jack came in spiffy with their nice suits and green hats, only to be outdone by Mister Matt, absolutely outfit-mogging them both. He joined us for the World Famous Two Minute Drill.

We then talked with Matt about the latest Men's Wearhouse campaign – tapping into comedy in anxious consumers. He dropped some real insights as to why they're leaning into comedy, and the new casual clothes that Men's Wearhouse is pushing to their peeps.

Then we slid over to Marvin Chow, VP Consumer and AI Marketing @ Google, the Appointed AI General. Gemini is doing a lil collab with the college basketball tournament™ where you can make predictions on who is going to win the college basketball tournament™. We hope to see a perfect bracket from Gemini this year. The odds are only 1 in 9.2 quintillion, so good luck to the Gemini team. And thanks for the time, Marvin.

Then we had Zach Canfield (ZACHY ZACH!!!!) on the Show to talk about his latest product launch. We know what you're thinking, the person we predicted-to-be-President of GS&P started his own product? Yes, that's true. And yes, he started a supplement brand to help you live longer. Death is inevitable, and so is meeting the Grim Reaper, but why not delay your meeting with him? That's what Zach's brand aims to do, and that's their positioning.

A team in Dallas is making waves with their latest content, trolling the corporate overlords who run the world. They're making b2b content for their brand Verso Jobs, but it's so cleverly disguised,most people just follow them for their comedy. They're doing something really cool here, and we talked with them about their plan going forward. P.S. Sometimes locking someone in a shed can yield extremely high social results, but this is purely anecdotal.

Natalie Wills joined the show!! She's the SVP Marketing at Expedia Group. They've recently launched a campaign at hotels.com. We talked about the brand equity, the importance of the name, and how simple the marketing needs to be. It's literally in the name... hotels.com. That's it. They brought this work in partnership with Mischief @ No Fixed Address. Headphones, chicken fingers... these things aren't what they sound like. hotels.com is a hotels website. Simple as that. Great insights from Natalie Wills.

Lastly, and certainly not least, Zach Roif came on the show to discuss Mother's latest campaign with Uber, where they leaned into the Irish eXit for UberX. Once again, simple as that. A copywriter's dream. The campaign is IN the name for the idea. Irish exit with UberX. They brought this to life with Maura Higgins, someone who could run you over with your car and you wouldn't be mad at. She's just got that kind of energy to her. She was the perfect actress for this one. It was meta, as a good amount of Mother's work is, and she actually irish exit-ed the shoot mid-commercial. The campaign was brought to life in 6 weeks. Zach gave us 6 minutes of his time before pulling off an Irish exit of his own. Very clever, and very Mother of you, Zach. Thanks for coming on.

We then chatted the Oscar's, Ellie gave the lowdown on Sinner's, and Ross threw some shade at Marty Supreme. Geno pointed out that while Marty was more popular publicly, Sinner's clearly won the critic vote – JUST LIKE THE SUPER CLIO VS. THE AD METER. omg omg omg

00:00 – Starting Soon 

3:27 – Ignore this 

10:01 – Intro 

14:10 – 2 Minute Drill 

25:10 – Men's Wearhouse New Campaign w/ Matt Repicky

38:47 – college basketball tournament™ w/ Marvin Chow at Google Gemini

53:36 – Reaper's Remedies Product Launch w/ Zach Canfield

1:07:50 – Verso Jobs w/ Seamus Harvey and Johnny Brask

1:21:36 – hotels.com New Campaign w/ Natalie Wills

1:33:58 – Uber St. Patty's Day campaign by Mother w/ Zach Roif

We took the Breaking & Entering Show to SXSW – thank you to Framer for making this possible!In this yeehaw cowboy-studded episode of The Breaking & Entering Show, we talked with creative leaders at the coolest anti-marketing marketing conference in the world, SXSW. It's so much more than a conference, and you'll know if you've been, but there's everything from lectures to concerts to comedy to film screenings. Austin is the coolest place to be in mid-March in any given year. We sat down with some of the coolest in this ep.We started off HOT with Sean McBride, Chief Creative Officer at Arnold Worldwide. The legend from the city that starts with a B and rhymes with Austin joined us to talk creative philosophy, and he played us some guitar at the end of his segment. His name is now with the greats like Willie Nelson and Sublime (they both recorded albums in the studio).Then we brought in Beth Keamy, Chief Digital Officer at TBWA, the Disruption agency. She discussed with us where the agency was headed, her thoughts on SXSW, and more.Craig Allen joined the show. He is the Founder and Chief Creative Officer at CALLEN, the crazy wacky Austin-based shop. They talked about the Austin culture and the SXSW culture. They're okay with owning that they're the misfits of the Austin ad world. There's a lesson to be had in that.Krystle Loyland, CEO at PREACHER, joined us to SPREAD THE GOOD WORD about the Austin-based shop. They have gospel choirs at their parties. Blood, sweat, and tears go into hosting these parties, but they have "a blast" doing them – so it's worth it. It's all for the Love of the Game.On the horn we got Jorn (but he came in person and wasn't really on the horn). Jorn van Dijk, Founder of Framer. We showed off our sharpied-in Framer logos on the mics. Shoutout Framer btw. And we talked about the culture of SXSW changing, from someone who's been going for several years now. Btw, did we mention that Framer is cool? We talked website innovation, Dead Internet Theory, the marketing bottleneck, and creativity vs. business results. Yo, btw, shoutout Framer for making this possible. And thanks Jorn for a scorchin' hot convo.And l-l-last but not least, we got Jay Russell, Chief Creative Officer at GSD&M to close out this star-studded cast in the SXSW Edition of The Breaking & Entering Show, presented by Framer. Jay played some guitar, cracked some jokes, and talked all things Austin – all while drinking a Lone Star beer. That's so Jay... Thanks for tuning in to today's special edition of the B&E Show. We'll catch ya tomorrow for our regularly scheduled programming.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

Creators, the Youth, Culture! We got into the heart of it on today's episode of The Breaking & Entering Show.We started with the 2 Minute Drill, as per usual. Playboy has a new Chief Brand Officer, Guinness did some really cool work timed with the Premier League. mind uppin the chune bruv?? That ad was fire, and it was Campaign UK's Ad of the Day, made by VML UK. Budweiser made cans for the brand's 150th anniversary (also in time with America's 250th (woah, they could do something epic). B Dubs made an espresso proteini drink... And DraftKings hired Translation and Rosewood Creative, per Ad Age.We spoke with Thom Glover, Founder and Chief Creative Officer at American Haiku. They recently acquired Basement Freaks, who did a thought-provoking, world-changing campaign for Mozilla to promote a human-first future. The work was sick, and American Haiku was recently named Ad Age's Newcomer Agency of the Year. Full circle moment because we spoke with Greg Hahn (Co-Founder and Chief Creative Officer at Mischief), and he had some advice for Thom and American Haiku. Thom also is an Emmy-nominated creative director and writer, and his agency has been working with brands like New Balance, Yahoo, Away, Chase Sapphire, and Sakara.We then went to the Gen Alpha Expert Casey Lewis to get the lowdown on the youngest generation. She discussed their consumer habits, interests, and cyclical trends. She's got a really popular newsletter called "After School" where she breaks down all these topics in even more detail, and she's got tens of thousands of readers.Brett Dashevsky, Founder of Creator Economy NYC, joined the show to talk about IRL vs. URL events. He's been developing his organization to get creators connected with each other, learning from each other along the way. He brings together markets, creators, and hosts events and conversations to talk about where the industry is headed.Lastly, but certainly not least, Michelle Blaser, longtime friend of the program, joined the show! She is the author of The Pollinatr, a Substack newsletter focused on how brands connect with culture and stay relevant in fast moving moments online. She has been a key supporter and advocate for Ross's dating life, and in this interview, she gave the advice about "banana bread baddies." That's the hook, you gotta watch the show to learn more about the triple B's. You don't wanna miss it (Thanks Michelle, –Ross).Post-show, we talked about Bushwick DJ's vs. Park Slope Podcasters. See ya tmrw gang.