What if the way we've all been taught to understand customers is fundamentally flawed? In the premiere of The Mindset Revolution, David Chadderton argues that we're at a "breaking point." He unpacks the paradox of having more data but less real connection, challenges the effectiveness of demographic labels, and explores why so many "personalised" experiences fall flat. This episode sets the stage for a new era: Mindset Marketing. Tune in to discover why the STAR Framework is your essential guide to truly seeing – and serving – the human behind the click.