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Razors and blades. Many businesspeople are familiar with the concept. The razor is the key to creating a customer for life through the blades.
However, Jeff Friedman found a way to sell a blade that could lead to a razor.
In this conversation, we find out what drives this CEO. And how he took his company from obscurity to being deployed in 7 of the 10 tallest building in Manhattan and 3 of the largest companies.
After working for several years developing solutions for facility operations and security teams, Jeffrey’s organization, Building Intelligence, introduced a new suite of products that incorporate several requirements for running some of the best buildings in the world.
By The Great Conversation5
66 ratings
Razors and blades. Many businesspeople are familiar with the concept. The razor is the key to creating a customer for life through the blades.
However, Jeff Friedman found a way to sell a blade that could lead to a razor.
In this conversation, we find out what drives this CEO. And how he took his company from obscurity to being deployed in 7 of the 10 tallest building in Manhattan and 3 of the largest companies.
After working for several years developing solutions for facility operations and security teams, Jeffrey’s organization, Building Intelligence, introduced a new suite of products that incorporate several requirements for running some of the best buildings in the world.