Alberta's opportunity to contribute to global solutions in agriculture, energy, and health is immense. Seizing this opportunity will take big ideas, lots of collaboration, and a little "can do" attitude.

In the special series of The Brief, called Missions & Moonshots, we are talking to leading experts, business leaders, innovators, and thought leaders across Alberta and Canada exploring solutions to the world's biggest challenges in energy, agriculture, and health.

Our guest is Brent Lakeman, Director of the Hydrogen Initiative at Edmonton Global, and he will be sharing his insights on Alberta's big opportunity in hydrogen including:

• the size of the hydrogen market globally
• why Alberta is the best place to produce and export hydrogen
• Alberta's progress in developing hydrogen and technologies
• key opportunities to scale hydrogen production in Alberta
• what is required to scale up the industry

The full paper can be read here: http://bit.ly/3h5Lb0k

About Brent Lakeman

Brent has been leading clean energy initiatives within Alberta for over three decades. His knowledge of Alberta's innovation ecosystem and experience in forging industry-government partnerships will help position the Edmonton Metropolitan Region as Canada's preeminent net zero hydrogen hub. Brent runs, bikes, and skis on Edmonton's extensive trail network in his free time.

About The Business Council of Alberta

The Business Council of Alberta was founded on a simple idea: to make life better for all Albertans. We believe that business has an important role in improving society, and that when business does well, we all do well. We work with the chief executives and leading entrepreneurs of Alberta's largest enterprises to understand the big, long-term challenges that Albertans are facing and work with industry, government, and civil society to solve these problems and build shared prosperity for every person who calls Alberta home.

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