Alberta's opportunity to contribute to global solutions in agriculture, energy, and health is immense. Seizing this opportunity will take big ideas, lots of collaboration, and a little "can do" attitude.

In this special, bonus series of The Brief, we are talking to leading experts, business leaders, innovators, and thought leaders across Alberta and Canada, exploring solutions to the world's biggest challenges in energy, agriculture, and health.

Our guest today is Dr. Larry Martin, Principal at Agri-Food Management Excellence, and he will be sharing his insights on Alberta's big opportunity in becoming a world leader in value-added agriculture.

Read the full paper: http://bit.ly/3h5Lb0k

About Mr. Larry Martin

Larry Martin is a principal in Agri-Food Management Excellence Inc. (AME) a management training company and Dr. Larry Martin and Associates, a consulting operation. He is a lead instructor for AME's CTEAM, Price Risk Management, and Machinery Investment programs. He provides coaching to managers of farms and agribusiness companies. He has worked with a wide array of companies and organizations in developing their strategic, operational, and/or risk management plans.

He is a Fellow of the Canadian Agricultural Economics Society, was presented the Wilson Loree Award for Excellence in Farm Business Management, and the Ontario Agricultural College Alumni Award for Excellence in Research. He was awarded a Queen Elizabeth ll Diamond Jubilee Medal in 2012 for contributions to Canada, and was inducted into the Canadian Agricultural Hall of Fame in 2018.

Larry holds Bachelors, Masters, and PhD degrees in agricultural economics. He was Professor and Chair in the Department of Agricultural Economics and Business at the University of Guelph and CEO of the George Morris Centre, an independent national think tank on agricultural issues and policies. He has authored or co-authored over 200 research reports on economic issues in the agri-food sector, and has provided expert testimony in international trade, and other disputes.

Larry is or has been a director of Synergy Dairy, Ridley Canada, Lake Erie Farms, Taps Breweries Incorporated, Big Sky Farms, Belwood Poultry, Coldspring Farms and a member of advisory boards for the Macdonald-Laurier Institute, Agriculture and Biotechnology Division of the Saskatchewan Research Council, Burnbrae Farms, and the Simpson Centre at the University of Calgary. He is also a number of the Institute of Corporate Directors.