Being a fractional PMM isn’t just about strategy—it’s about mastering the art of influence, navigating client pushback, and learning when to say yes and when NOT to.

In this episode of Behind the Brief, I sit down with Jonathan Pipek to uncover what it really takes to succeed as a fractional PMM in B2B SaaS. We break down:

✅ How to handle clients who ignore customer feedback
✅ Strategies for building trust and influence—without formal authority
✅ When to push back and when to say yes (even if it’s not ideal)
✅ Why flexibility and collaboration are key to driving impact

Jonathan shares real stories from the trenches—think tricky clients, unexpected pivots, and creative solutions that turned challenges into wins.

If you’re a consultant, fractional PMM, or just curious about the behind-the-scenes world of product marketing, this episode is packed with honest insights and practical tips.

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