Facts inform. Stories change people.

This episode distills 100 hours of research on storytelling into what actually works, why stories are 22 times more memorable than statistics, how the Hero's Journey explains every story that has ever moved you, and the one framework that turns any experience into a story worth telling.

Based on research by Campbell, Heath & Heath, Zak, McKee, and Simmons.

The full experience — book, quiz, and your own AI coach — is at www.thebrief.ing