WD-40 is one of the world's best-known brands. You probably keep a can somewhere in your house for unjamming locks and stopping squeaks. The company was founded in San Diego, California in the 1950s and the secret formula used in WD-40 was devised by a team working on missile maintenance in the aerospace industry. Today the company is worth around $3 billion and listed on the stock market in the US. But it is run by a Brit, Steve Brass, who speaks to Dougal Shaw about the story behind the company, why it is important not to get distracted from your core product and why Sir Alex Ferguson is his ultimate role model...

Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here.

Hosted on Acast. See acast.com/privacy for more information.